Wholesale Salwar Kameez Definition
Utsav Fashion is an e-commerce website, headquartered in New Delhi, India. It is an online retailer offering Indian ethnic wear clothing. Utsav Fashion is an online store for Indian clothing and specializes in wedding sarees, ethnic salwar kameez designs, Indo-western dresses, menswear designs, bridal and fashion jewelry, handbags and footwear. The company is also engaged into wholesale, retail, manufacturing and export of Indian ethnic wear.
Since the inception of Utsav Fashion in 2000, the company has grown from a family owned store to the popular Indian ethnic fashion online retailer in the world. The company opened their first showroom in Jaipur in the year 2000 that offered Rajasthan-inspired traditional attire. Soon the store diversified into wide range of sarees, salwar kameez, lehenga cholis, accessories and footwear exclusively manufactured or sourced from all over the country.In 2004, the Utsav Fashion website entered the World Wide Web and ventured into online shopping. Today, the organization comprises an accomplished set of focused professionals from diverse fields, such as finance, technology, e-commerce, retail and logistics. This distinguished group has guided the company from strength to strength, scripting its success story.The company’s global headquarters are located in New Delhi. The registered office of the company is situated in Kolkata, India. Barring their popularity in the online shopping market, Utsav Fashion also retails through its offline stores in Jaipur and New Jersey.When women wear the salwar kameez, they usually wear a long scarf or shawl called a dupatta around the head or neck. For Muslim women, the dupatta is a less stringent alternative to the chador or burqa (see also hijab and purdah). For Sikh and Hindu women (especially those from northern India, where the salwar kameez is most popular), the dupatta is useful when the head must be covered, as in a Gurdwara or a Temple, or the presence of elders. For other women, the dupatta is simply a stylish accessory that can be worn over one shoulder or draped around the chest and over both shoulders.
The Shalwar kameez is sometimes known as "Punjabi suit," in Britain and Canada. In Britain, especially during the last two decades, the garment has been transformed from an everyday garment worn by immigrant South Asian women from the Punjab region to one with mainstream, and even high-fashion, appeal.
In India, the garment was originally confined to the North, but as a convenient and modest alternative to a sari - and also as one that flatters practically any body-type - it has become popular across the nation. By varying the fabric, color and the level of embroidery and decoration, the salwar-kameez can be formal, casual, dressy, or plain; and it can also be made to suit practically all climates.